Dare 2 Dream, Dare 2 Play, Dare 2 Act
Why so serious? For our emerging fashion and footwear designers, joy is an act of rebellion - and a way to better future.
Photos: JANITA AUTIO
Photo assistant: JUHANI MATTSSON
Hair and Make-Up: NEEA KUURNE
Models: SHARON ASSEFA, NEA SCHRECK/ PAPARAZZI
HAMKZINE Team: ANASTASIIA KRIVENKO, SOFIA ERKKILÄ, SANNI SALOKERO, ANNA HUOVIALA
Published: 28 May, 2026
Photo assistant: JUHANI MATTSSON
Hair and Make-Up: NEEA KUURNE
Models: SHARON ASSEFA, NEA SCHRECK/ PAPARAZZI
HAMKZINE Team: ANASTASIIA KRIVENKO, SOFIA ERKKILÄ, SANNI SALOKERO, ANNA HUOVIALA
Published: 28 May, 2026
Every great idea starts with a dream. Dreams spark visions, visions inspire action, and action shapes better futures. In this year’s editorial, our fashion and footwear designers gave themselves permission to dream big, play freely, and experiment boldly.
The world is serious enough. We choose to dream, play, and create. From the pieces to the location, this editorial celebrates curiosity, imagination, and the joy of making. For our emerging designers, joy is an act of rebellion. It’s a way to challenge expectations, reimagine the future, and remind us that fashion can be meaningful without losing its sense of fun.
Top by Elina Ikonen, shoes by Lauri Leino.
Dress by Tyyne Silvennoinen, shoes by Selma Repo.
Dress by Tyyne Silvennoinen.
“I wanted to combine playfulness with bold, practical accessories. Inspired by bold femininity and statement details, I aimed to create something eye-catching rather than simple.”
- Serine Turan
Bag by Serine Turan.
Dress by Senja Kaukonen, shoes and bag by Serine Turan.
Dress by Serine Turan, shoes by Senja Kaukonen.
“These shoes combine 1990s pop culture with traditional weaving and circular design. Made without adhesives, they’re designed to be disassembled, reused, and recycled. For me, the project was a chance to experiment and turn everyday materials into something new.”
- Heidi Kannisto
Shoes by Heidi Kannisto.
Outfit by Saara Kaarla, shoes by Selma Repo.
Outfit by Saara Kaarla, shoes by Selma Repo.
“Armadillos began as an experiment: traditional clogs reimagined through surplus sneakers and inspired by the armadillo’s armour. The project taught me to let go of perfection and let the materials lead.”
- Riikka Torpo
Shoes by Riikka Torpo.
Modular shoes by Lauri Leino, Sittichok Moungmee, Riko Kuokkanen, Georg Lichtenberg and Miia Lilli.
Dress by Aurora Valkama and Emilia Nurminen (Assistants: Jessi Pöllänen and Kaarina Lohilahti), shoes by Mailis Purho.
“Our size friendly pieces are were inspired by the Lolita style and culture and the beautiful old bedsheets with laces details.”
- Aurora Valkama and Emilia Nurminen
Shoes by Mailis Purho.
Outfits by Marjo Nieminen (Assistants: Jessi Pöllänen, Kaarina Lohilahti), shoes by Lauri Leino.
Outfit by Marjo Nieminen (Assistants: Jessi Pöllänen, Kaarina Lohilahti).
“I believe good design should be practical and timeless. Inspired by Alvar Aalto, I created versatile garments using laser-cutting, monomaterial design, and a zero-waste approach while staying true to my vision.”
- Marjo Nieminen
Outfit by Marjo Nieminen (Assistants: Jessi Pöllänen, Kaarina Lohilahti), shoes by Lauri Leino.
Top by Sára Hodulíková, skirt by Anastasiia Krivenko, shoes by Heidi Kannisto.
Outfit and bag by Marjo Nieminen.
Dress by Liisa Mykkänen.
